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2020what godfather of conservative direct mailing helped jerry falwell launch the moral majority
In mid-August, at a convention of evangelical pastors in Dallas, he had confessed to having grave doubts about the theory of evolution, and asserted that the Bible contained the answers to all of the world’s problems. By the summer of 1980, the activities of the Moral Majority and similar groups had brought forth a chorus of protest from main-line clergymen, liberal politicians, and commentators.
(Falwell’s administrators say that ten new members arrive in Lynchburg every week, but how many came to town because of the Thomas Road Church is not certain.
“I know you must think that a strange word for me to use.
But fundamentalists who have addressed the state of the world have always done so in apocalyptic terms. Whether one judges the “Gospel Hour” to be an efficient operation or not depends on whether one categorizes it as a direct-mail business or as a church.
Falwell does not know those people he so often singles out for attack—Jane Fonda, Gloria Steinem, Hugh Hefner—but he knows the business élite of Lynchburg and its privileged children, who go to ivy-covered colleges and learn to believe in women’s rights and environmentalism.
. Fundamentalists, however, differ in the kind of connections they make. Then, many of his church members clearly do fear the consequences of integration, if it means that their children’s schools must include large numbers of poor black students. Falwell ended by using only the Moral Majority, Inc., during the Presidential campaign, and created a series of state organizations headed by pastors which were neither controlled nor financed by the national organization.
In the early thirties, along with his other enterprises, he set up a dance hall called the Merry Garden, with a restaurant and “tourist court” across the street. But the town has changed in other ways since 1950, for the big industries brought new money into town and new faces into the boardrooms and the country clubs. Qi"���zV8�*� Nt��sr(��. Though Falwell frequently makes allusions to sports, it is the military analogy that is central to his view of the church and its role in the world. .”. . You’re Too Young to Die,” Falwell posed himself against a gentleman-farmer backdrop of rolling green fields, fine wooden fences, and a handsome old barn with a wooden cask in it. To revisit this article, select My Account, then View saved stories. .
Not military equality but military superiority.” When he was asked how the Russians would “walk in,” he answered, “Across the Mexican border.” He then said that his information came from “leaders of the defense industry” and military men such as retired Admiral Thomas R. Moorer, retired Lieutenant-General Daniel Graham, and former Navy Secretary J. William Middendorf. He also accused Falwell of running a dictatorship.
The university offers B.A.s from its college of arts and sciences, its schools of business, communication, education and religion, and it offers graduate degrees in 15 programs. The campaign was designed as another fund-raising mechanism for “The Old-Time Gospel Hour,” but along with the fund-raising letters he included ballots posing questions like “Do you approve of known practicing homosexuals teaching in public schools?” and promised to send the answers on to the President and to Congress. But he has never campaigned against discothèques, against the selling of wine and beer in the local supermarkets, against the showing of Hollywood films in the local theatres—or, indeed, against any form of business enterprise. Washington for Jesus, 1980. faculty members, books by Billy Graham, books about Winston Churchill, and not much else, next to banks of taped sermons, boxes of stationery, and piles of T-shirts. There are a number of bar-restaurants and discos.
When Falwell and LaHaye talk about pornography, F.C.C. It’s a small city—only sixty-seven thousand people—far from any major urban center. Those interviews indeed suggested that he had moderated his views on a number of subjects in the course of the campaign. but if you break your marriage vows you will never fly so high again.” Falwell did not add “if you are caught at it,” but the advice is nothing if not a piece of worldly wisdom. At church time on Sunday, the streets are empty and quiet, with almost all the cars in town parked near the churches. Yet in 1980—and this was yet another indication of his priorities—his expenditure for air time actually increased. In 1950, Lynchburg was still a mill town, most of its factories old-fashioned and its society hidebound, stratified, and segregated. His biggest gift came in 1997 with the proviso that he be allowed to send his finance chief to scrutinize Liberty's books.
On occasion, Falwell will make appeals for causes outside his own ministries, but the giver must beware. When Mark began to lecture him on scriptural inerrancy, Jack interrupted to give a long, rambling discourse on early church history, the Greek philosophical tradition versus the Hebrew, and the problems often faced by Protestant theologians. Falwell’s televised appeals alternate among these various constituencies. His sermons were often lessons in worldly success—how-to-do-it manuals in the mainstream tradition of Billy Graham and Norman Vincent Peale. Billy Graham, for example, preached quite regularly between 1950 and 1970 that the nation was in its worst state of spiritual decline.
Such aggressive evangelism must succeed with certain people, but it annoys a lot of others. You and I are called to occupy until He comes. In 1973, a Roanoke reporter covering the S.E.C.
“And you can’t hate someone you don’t know. In 1964, he completed the construction of a thousand-seat auditorium for his church services; from that year on, he acquired a new piece of land or built a new building almost every year. And after the Convention he had taken a number of positions espoused almost exclusively by the pastors and other members of the alliance—such as the desirability of America’s reëstablishing an official relationship with Taiwan. Billy Sunday told his audiences of Protestant workers—newly arrived from the countryside—to work hard, live clean, and pray to Jesus for the life to come. In other words, Falwell secures his own authority by maintaining the tension between his congregation and the society at large. Fundamentalists, whatever their level of sophistication or of mystical abstraction, have always seen danger ahead for the Christian world.
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