To learn more about how OKRs can help you, see the "Essential Guide to OKRs.". If you're interested in learning more about the difference between OKRs and SMART goals, read this article comparing the difference between the two. Objective: Improve the user onboarding process. Key results (KRs) are specific, measurable, and time-bound. Finish all the new product website updates, Work with PR to provide technical product specs, Give an exclusive pre-launch update to customers and partners, Finalize product datasheets, feature briefs and sales enablement info. OKR examples . Multiple studies show that employees do better work when they see how what they’re doing connects to their company’s high-level goals, but this connection can be particularly hard to make at remote sites. "Some folks will muck it up by having four or five or six objectives, which means they decrease their capacity to focus," says Darrel Whiteley, a Master Black Belt, Lean Master, and Kaizen expert with Firefly Consulting. The following examples of human resources OKRs highlight personal development, manager development, and employee engagement aspirations. According to the MIT Sloan Management Review article “With Goals, FAST Beats SMART,” “Our experience working with companies …  suggests that relying exclusively on quantitative measures is neither necessary nor optimal. Objective: Improve the returned goods experience. An OKR best practice is to start with top corporate objectives which are then cascaded to department or team OKRs. Objectives are supported by key results which benchmarks and monitors how we achieve the objective. OBJECTIVE: Grow our corporate global business, Hit company global sales target of $100 Million in Sales, Achieve 100% year-to-year sales growth in the EMEA geography, Increase the company average deal size by 30% (with upsells), Reduce churn to less than 5% annually (via Customer Success), Interview 20 customers per month and get feedback, OBJECTIVE: Build a great corporate culture (delight our employees), Launch an ongoing 2-way closed-loop feedback process, Achieve a weekly Employee Satisfaction / Pulse Score of 8+, Celebrate “small wins” and any type of progress every single week, CEO and SVPs to launch a monthly all-hands Town Hall and open Q&A meeting, OBJECTIVE: Launch the new product successfully in Q1, Win a “Best Product of the Year” award at the industry conference, OBJECTIVE: Generate more Marketing Qualified Leads (MQLs), Generate Net-New Unique leads via Account-Based Marketing, OBJECTIVE: Optimize our customer acquisition, Improve our new marketing automation process, Reduce the Customer Acquisition Costs by 20% in Q3, Build a new top-down and bottom-up Excel model to analyze the ROI, OBJECTIVE: Implement Account Based Marketing (ABM), Document and implement the new ABM process, Do 2 weekly alignment meetings with the SDR team, Do 1 weekly alignment meeting with SDR team managers, Generate 20% of closed-won sales via ABM efforts in Q4, OBJECTIVE: Improve Our Website and Grow Conversions, Improve conversions on Landing Pages by 10% in Q2, Get 10 new inbound links from relevant websites, Improve our internal on-page optimization.

Key results typically include hard numbers. "You might think, well, I've only got one objective, which ignores other aspects of the business. Learn how the flexible, extensible Smartsheet platform can help your organization achieve more. In an OKR implementation, the objective is qualitative and answers the question of what is to be accomplished. Objective: Reduce operations costs by 20 percent. Key Results: Q2 KR - Synthesize and publish an executive summary that reflects key learning from at least 5 districts that do an extraordinary job providing and receiving feedback to improve learning outcomes and contribute to a learning culture. Objective: Develop a stellar briefing and presentation package. Fortunately, the Objectives and Key Results (OKR) framework is a simple and effective method to communicate goals and highlight achievements for communicating priorities and responsibilities. OKR examples for information technology are supported by research. The Research and Development department is defined as the department field that focuses on improving technology usage and expanding the boundaries of science and inventions. Win 1,000 deals worth $10M in bookings by 12/31/17, Generate 50,000 marketing qualified leads, Reduce churn to <5% annually through customer success, OBJECTIVE: Strengthen our corporate culture, Roll out a continuous two-way feedback loop via weekly surveys, Maintain an average employee satisfaction score of 8 or higher, Create & launch new mentorship program by the end of Q3, OBJECTIVE: Successfully launch our new product by the end of Q2, Develop 15 customer case studies by 4/30/17, Secure an award at an industry conference. Here are OKR examples for various departments: Because OKRs are used to align all teams with an organization’s top goals, your entire company’s OKRs are only as effective as the ones you set at the very top. Collaborate across teams and divisions to get work done. DOWNLOAD THE EBOOK * * * * * * * CAPTCHA. In order to keep your team and company accountable, however, consider using a tool that allows you to track and manage all business data in one real-time, centralized hub. But I think it's critically important to go with a reasonable number — like, three objectives and no more than four or five KRs for each of those objectives.". Marketing OKRs often center on increasing views, impressions, leads, or signups, and on creating new content. Objective: Successfully launch a beta version of the product. Objective: Raise the efficiency of the release build process. Objective: Maximize email marketing campaign. In an OKR implementation, the objective is qualitative and answers the question of what is to be accomplished.

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