I think when that didn’t work, people started to embrace the authenticity of California and what that meant. He was a huge collector of [French furniture designer] Jean Prouvé. So I think that’s where L.A. became more and more important. “My dad’s hilarious. We use this information in order to improve and customize your browsing experience and for analytics and metrics about our visitors both on this website and other media. Tags: Cabo San LucasHotelsJames PerseLos CabosMexico, The Collectibility of Whisky proven in Bonhams sale of Yamazaki 55-Year-Old, The Little Flower Hut is Singapore’s Speediest Flower Delivery Service, The 5 most romantic spots to propose in Portugal, The best Spanish courses on offer in Barcelona, Razer CEO Tan Min Liang Announces Industrial Mobilisation to fight Coronavirus, Top 5 off the beaten path destinations in Ecuador. I feel very fortunate because I had the right idea at the right time and was part of this casual globalization thing.”, In his travels to Japan and beyond, Perse says, he sees a through line to Los Angeles in the impact of the surf and skate worlds on streetwear. And Rick lived across the street and hadn’t done anything, was just starting; Michèle would wear his line around the restaurant.

These cookies do not store any personal information. You go to Tokyo now and see what kids are wearing, and you’re like, ‘OK, I’m in Brentwood.’”, Once he saw himself as having a strong voice in the California vernacular, building James Perse-branded pool tables ($25,000 a pop), drum kits, and even electric bikes, started to make sense. 10 of the absolutely dreamiest beach resorts in the world, Karma Samui celebrates second birthday with stylish beach party, FBI adds 5 Chinese APT41 hackers to its Cyber’s Most Wanted List, First Toyota GR Yaris Launched Down Under With A$9,550 Discount At A$39,950 (US$29k), You Can Buy A James Bond-Inspired Land Rover Defender Once Owned By The Turkish Military, This Outfit Sparked A Human Rights Complaint Against A Honda Dealer In Canada, Safety Driver Involved In Fatal Autonomous Uber Crash Charged With Negligent Homicide. But opting out of some of these cookies may have an effect on your browsing experience. I mean, sure, pretend sells. This website uses cookies to improve your experience while you navigate through the website. And then there’s his nice little sideline flipping houses. Like all good luxury resorts, James Perse’s EC-01 private residences come with a round-the-clock. Motivation, inspiration and the latest from fashion, cars, luxury, design and travel.THEXPENSIVE © 2020. “[When we were developing the idea], I remember they sent me a bunch of fussy menus, and I was like, ‘Nah, I don’t even want you to describe it this way. I don’t want you to talk this way [about food].’ And my team, the chef, and the partners, they just crushed it. Quite honestly we have to get a little bit louder.”. When I did the pool table and Ping-Pong table, we had just done a marketing mock-up at the Malibu store, and people wanted to buy it.

.css-1o5pw2t{width:24px;height:24px;display:inline-block;vertical-align:middle;position:relative;overflow:hidden;top:-0.1em;fill:rgba(187,186,192,1);}.css-1o5pw2t::before{position:absolute;display:block;left:0;}.css-1o5pw2t::after{content:'';display:block;position:absolute;left:0;right:0;top:0;bottom:0;}.css-1o5pw2t svg{position:absolute;width:100%;height:100%;fill:inherit;display:block;left:0;top:0;right:0;bottom:0;}.css-1o5pw2t:hover,.css-1o5pw2t:focus{fill:rgba(117,114,128,1);}. “I grew up with my mother and father in two different worlds,” Perse says. 17 reviews of James Perse "Hmmm, I named this review "James Perse"...then days later it magically switched to JP Boutiques. Born in Los Angeles, California, 47 year old James Perse had a childhood of beaches, hockey rinks and of course, his father Tommy Perse’s highly curated Maxfield boutique. I didn’t care about fashion, definitely not until my 20s. “I was a hockey player. He’s the guy who has connected the dots.”, Though Perse as a teenager attended fashion shows for Commes des Garçons, Issey Miyake, and John Galliano, he initially had zero interest in following his father into the business. My father, he’s the original influencer. Designer James Perse’s Fancy ‘Farmhouse’ In the Point Dume area, the fully furnished home includes keyed access to Little Dume Beach. When he broadened that vision to clothing, someone at a showroom floated the idea of changing the name of his company from “JP Classics, since 1972” to “James Perse.” “That might have been the dumbest thing I ever did, to attach my name to my label,” he says. He still wears it. He wears lots of my women’s T-shirts.”. As a kid I was totally into skateboarding, and we would go to this store called Val Surf and buy Stüssy clothes, and we were into the whole vibe.” Vibe is a big word with Perse. It’s a balmy September Tuesday on Point Dume, and designer James Perse, 47, is sitting on a cloudlike white sectional from his furniture collection and overlooking a lawn that meanders down to a private path accessing one of the prime and all-but-private surf spots in Malibu. That’s when he saw an angle for himself. “I mean, he was a major inspiration on every level,” he says.

Perse’s iconic west-coast style and visionary approach is best encapsulated by the, palapa-style shelter offering a minimalist surf sanctuary complete with jacuzzi and infinity pool. When you are selling T-shirts at a luxury price point—his basic Luxe Lotus jersey will run you $165, thanks to some sort of high-tech Japanese fabrication—it’s important to get the details right.

Born in Los Angeles, California, 47 year old James Perse had a childhood of beaches, hockey rinks and of course, his father Tommy Perse’s highly curated Maxfield boutique. The bathrooms may well be keeping the luxe skin care brand Aesop in business. The highly exclusive EC-01 resort comes with its own private beach, and five highly private villa-suites along with an open-air fitness studio for anything from yoga sessions to massages. “I watched a lot of design kids get caught up in press and PR and building an engine, but they didn’t have a business.

You’re not Harley-Davidson. A self-professed “aesthetic junkie,” Perse first launched his California casualwear empire in 1996. Are Malibu Beachgoers Being Reckless when It Comes to the Rules. In 2003 when the younger Perse opened his first boutique, in Beverly Hills, his father showed up wearing a T-shirt emblazoned with a grainy picture of his son’s fake ID. You also have the option to opt-out of these cookies. They finally woke up to lifestyle, and the lifestyle got more elevated. “My favorite thing in the world is to be in my Jeep and driving these dirt roads and stopping in these little taco stands and sitting in the little Corona chair,” he says. Listening to him enthuse about his childhood visits to Cabo and its imprint on his imagination, it’s not hard to understand why the property feels like an extension of the James Perse universe. “It started as L.A. trying to be what New York was, doing L.A. And louder (yet tasteful) it will be. Then, as now, authenticity is his thing, he says, and he has stayed true to his roots.

In the intervening years Perse’s vision grew far beyond the world of wardrobe staples, and yet, somehow, few people really know much about his expanding real estate ambitions and his upstart in the world of interiors, food, and hospitality. In his residential projects Perse is able to go all out to realize his vision of the California good life: a matte-black surfboard propped just so, an almost-severe jute rug underfoot, and a handsome teak Ping-Pong table, reminding you that even at gobsmacking price points, L.A. luxe is really all about play. Nothing makes me more proud than when I can give my team a mission and send them off and then have nothing to do with it, and they come back and it’s like, ‘Wow, you did this.’”, It’s this approach that has Perse excited about unveiling Greycape, the first of his hospitality experiences. Scanning the lawn, bordered by plush hedges that frame a vertiginous view of the Pacific Ocean, Perse says, “You see, I’ll never get this back.” He is at peace with keeping the house. The self-professed “aesthetic junkie” has quietly branched out to real estate, dining, hospitality, and more, This website stores cookies on your computer. A second Cabo estate, Antes, will bow soon, as will a store-and-café concept in Greenwich, Connecticut. Perse doubled down on the clean-lined sophistication of his own creations, which he says were inspired by minimalists like Helmut Lang.

It’s a massive expansion for a usually somewhat under-the-radar fashion figure, which spurs the question: Why now? We’ve basically been the casual wardrobe for the luxury customer.” He is not exactly exasperated by the question, but he’s a little bored by it. For skeptics who reel at the steep prices of his clothing or furnishings, Perse notes, “Yes, we’re a designer price point. This Beverly Hills location just opened today. It is mandatory to procure user consent prior to running these cookies on your website.

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